Who We Are
Bridging feminism and design, Anti-Heroine Media applies an intersectional lens to communications, centering accessibility and inclusion to reduce barriers for those who are structurally excluded. We use creative strategy and multimedia storytelling to transform complex concepts into compelling content, products and learning tools that spur action and engagement.
We collaborate with progressive organizations, institutions, and social enterprises working for collective justice around the world. From dynamic graphic design to thought-provoking podcasts—the medium is the movement.
Feminist Communications 101
A feminist approach to communications foregrounds intersectionality, accessibility and inclusion.
Intersectionality is a term coined by civil rights activist and scholar Kimberlé Crenshaw. It means that each person experiences oppression differently based on the intersections of their identity (such as disability, race, gender, and class). These intersections never exist in isolation, and often compound the barriers we face.
Feminist communications ensure that the stories we tell and the movements we build reach everyone. This practice is rooted in care, as intersectionality informs the design and functionality of all our outputs. We believe it’s important to be intentional about breaking down barriers to access at every point of creation.
What is an anti-heroine?
An anti-heroine is a protagonist who doesn’t embody traditional heroic traits, as they have been defined by a patriarchal, white supremacist and capitalist society. Anti-heroines challenge the status quo, whether for personal or collective gain. Their inherent Otherness makes them all the more threatening to existing power structures. They do not have to be likeable, nice, or possess stereotypically feminine traits (although they can). They simply disrupt and dismantle.
The anti-heroine figure can be used as a stand-in to question and upend our current conceptions of power and gender, to reach outside of our prescribed roles and hero narratives, and to resist.
Our intersectional feminist principles serve as a North Star guiding all of our work.
Accessibility
Care
Creativity
Collaboration
Grassroots
Inclusivity
Sustainability
Systems-Lens
Transparency
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Anti-Heroine Media operates on the occupied, unceded territory and traditional lands of the Anishinaabe, the Algonquin, the Mississaugas of the Credit, the Haudenosaunee and the Wendat.
Learn more about the history of the land you occupy by visiting native-land.ca and taking the Yellowhead School’s open access online course on the Land Back movement.